You’ve built something special
You’ve spent years building a business and a recognizable brand. You’ve grown your customer base and achieved a certain level of revenue.
You know what you offer is valuable and unique.
And yet...
Growth is slowing and more marketing doesn’t always mean more sales.
What’s happening?
Your customer base isn't only one audience
Your campaign calendar might be full. Messaging is decided, emails get sent, and sales come through.
But do you know which customers are driving those sales?
Your customers aren’t all exactly the same.
Some customers buy repeatedly. Others buy once and never return. Some have contributed substantially but haven't purchased in months (or years).
Yet those customers can all end up receiving the same communications, discounts, and incentives.
Asking who you’re trying to reach, what they care about, and where your marketing efforts can make the biggest difference is what matters most.
Understand your customers—make better decisions
Your customer data can reveal answers that aren't immediately obvious from your overall sales numbers.
You can uncover which customers contribute the most value, where opportunities for more purchases exist, and which die-hards might be slipping away.
That helps you make decisions informed by what your customers are already telling you—rather than guesswork or what your competitors might be doing.
This is what I help with
Your customer data tells you a lot more than how much you’ve sold.
I analyze the data you’re already collecting and turn those findings into a practical strategy for communicating with customers and measuring results in a way that will make sense.
A clearer understanding of your customers gives you a stronger sense for making decisions—meaning less time second-guessing.
Three ways I can help
1. Understand Your Customer Base
Get a clearer picture of who your customers are and how they contribute to your business.
You’ll know which groups are most valuable, which buy regularly, and which might need a little extra incentive to make another purchase.
2. Customer Communication Strategy
Marketing isn’t a one-size-fits-all approach.
Know how to communicate with your customers. You’ll be able to determine which customer groups to reach and what to say, creating more relevant email marketing campaigns that get more out of your CRM.
3. Measure Success
Your strategy. Your results.
Measure how different customer groups respond to your campaigns and understand what's working, what's not, and where there's room to improve.
Hi! I’m Justin.
I was a strategic marketer working in software and later, e-commerce, managing lifecycle marketing, CRM strategy, and customer analytics.
The company I last worked full-time for faced a fundamental marketing problem that nobody seemed to have the answer to. Knowing I couldn’t solve the problem in that environment—and being passionate about figuring it out—I left and spent the next six months deepening my marketing analysis knowledge until I developed an approach to address it.
Today, I help emerging e-commerce owners and marketing managers solve the same underlying problem. My purpose is to help you understand your customer base so you can make strategic decisions that move your business toward where you envision it next.